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Posted by in Savvy Smarts

Estée Lauder Companies’ “Let’s Defeat Breat Cancer. We’re Stronger Together.” Campaign

Estée Lauder Companies’ “Let’s Defeat Breat Cancer. We’re Stronger Together.” Campaign

The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign is proud to announce its 2013 global Campaign for Breast Cancer Awareness Month and beyond. The 2013 theme, “Let’s Defeat Breast Cancer. We’re Stronger Together.”, is a call-to-action that will serve to shift public focus from awareness to  increased action, advancing us further towards eradicating breast cancer from our lives. To date, The BCA Campaign has raised more than $48 million to support global research, education and medical services. This year’s BCA Campaign iscommitted to raising $5 million to support breast cancer research, education and medical services worldwide.  Action doesn’t happen alone. When we join together…We’re Stronger Together.

Help support their efforts by visiting www.BCACampaign.com/strongertogether to create your own Circle of Strength and use the hashtag #BCAStrength.

 

Watch this touching video …

An emotional look at the intimate lives of three breast cancer survivors: mom, sister, daughter, best friend.

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