Back to School, Back to Work
Back to school has always been a time to re-organize, re-prioritize and re-invigorate the promises and accomplishments that have somehow lost steam during the long hot summer. If you have children then, no doubt, you have been preparing for the school year to begin since the beginning of August; but even if you don’t have children, this is the time of year that schedules do change and it’s your opportunity to check your priorities and the name at the top of your list should be you.
Looking Out for Number One
No matter if you have a family or you are a single business owner, today we all have responsibilities and obligations that take up much of our already overscheduled days; it is at the end of those days that you need to make yourself a priority. If you are so determined to get everything done and feel totally drained at the end of the day, only to dread the beginning of tomorrow, this is your wake up call to put you on the top of your list.
Scheduling ‘You’ Time
When you schedule your day how much time do you schedule for you? Most people will say they just can’t make the time, or worse yet, it’s just not possible; but if they fall ill or were incapacitated for any length of time, somehow things would just work themselves out. Before you crash and burn, start scheduling You time. This means you may need to re-schedule a conference call, or cancel a play date for your kids. If you are not prepared to make yourself a priority, why should anyone else?
“Don’t be a time manager, be a priority manager. Cut your major goals into bite-sized pieces. Each small priority or requirement on the way to ultimate goal becomes a mini goal in itself.” ~Denis Waitley
Compromise
We all have the same 24 hours in each day, yet some days seem to fly by and our plate is just as full at the end of the day. We will never get to finish everything, call back everyone, complete our to-do lists for both work and home — well, not unless you’re superhuman. You can however make compromises that will allow you to be highly effective at work and with your family. I had an associate whose son was delivering a speech for school and there was a major meeting at work he couldn’t miss. The teacher allowed my associate to watch the sound check rehearsal, giving him the opportunity to support his son and still be available at the work meeting. Sometimes our schedules just don’t allow us to be there for our families, but making the effort to compromise makes all the difference in the world and the memories much sweeter.
Developing your Support System
There is nothing more comforting than to know there is a group of people who have your back. This includes your family, babysitters, dog walkers, virtual assistants, and all of those people who can and will support you and your family when your schedule just won’t permit you to be in two places at once. This can be costly but in the long run it is well worth it to have your loved ones cared for while you are unable to be there.
This is also a time saver, so that when you do get to be with your family and loved ones, you are actually spending quality time with them rather than frenetically trying to get everything done only to rush off to the next appointment.
Learn to say ‘No’
We all multitask and often times over-commit ourselves in our careers as well as for our families. No one wants to be the bad-guy, or the heavy so agreeing to bake 60 cupcakes for our kids open house, or saying you’ll stay late to help finish a project at work may seem like a minor inconvenience but winning those “points” will actually end up burning you out. Saying ‘No’ is about taking back your power and controlling your schedule.
So remember, it’s not just the leaves that are changing this season; schedules are shifting with kids back in school and this means you need to make the most of your day by taking care of number one (you)!
“Getting in touch with your true self must be your first priority.” ~Tom Hopkins
Alisa Weinstein is a certified coach, business executive and entrepreneur. As owner of Coaching Element, she supports other entrepreneurs to create businesses starting with focus, vision and action. She serves clients through individual and group coaching, seminars and public speaking. For more information, please visit www.CoachingElement.com, or e-mail Alisa@CoachingElement.com
Friends as Co-workers
Working with your friends can seem like a dream job. What could be better than to have your BFF in the cubicle or office right next to you? Your friends are the ones with whom you commiserate and complain about the boss, so, of course, bringing your friend into your work place is a natural progression and will bring you closer, right?
Well, for some this may be true but when a friend becomes a co-worker you need to be ready to experience a different side to this relationship to which you’ve never been exposed. Remember, your prior experience with this person is purely social. You’ve not had deadlines to make, you don’t know if they are competitive or even jealous of you or your situation, and, oftentimes, you may find that their work ethic doesn’t match yours.
When we think about our friends we just want them to be happy; being happy about being able to help a friend find a job or help them out through a rough spot is only natural. Remember, they are our friends because we tend to see the good in them, no matter how bad they may really be. Before you ask your friend to apply for the job opening in your office there are some real things you must consider that could affect your future at the company, the future of your friendship, and the future of your career.
This sounds dramatic and it is. Inviting your friend into your place of work changes the dynamic not only of your friendship but also your working relationships with your co-workers, boss and associates who are affiliated with you professionally. Remember, everyone will know that you got your friend this job and they will also assume the two of you will “cover” for each other. In other words, all of the professional relationships you have worked hard to maintain and build will change.
There are some basic ground rules you can use as a checklist before you open your office door to what could possibly be the end of your friendship.
Do your homework: Ask yourself why you are offering your friend this job? Does she really have the qualifications? Is it because you think it would be fun? This is not the time for that knee-jerk reaction of just helping someone out. The person you invite into your workspace is not there to socialize with you and your choice is a direct reflection on your judgment and your reputation. Just as you would do a check on a potential employee, you need to find out some work history from your friend. Has she ever been fired before? What are her qualifications? Get some recommendations from her previous employers so that the recommendation of their employment doesn’t fall squarely on your shoulders.
Have a friendship “contract”: We all know that having to discuss work performance with your friend can be a very uncomfortable situation. It can also be uncomfortable if your friend receives the promotion for which you were vying.
You must be prepared for situations that will challenge your friendship, bruise your ego, and even threaten your own job security. Sit down and make an agreement between the two of you. Much like a romantic relationship, things can get complicated quickly if you don’t have open communication with each other. This is not a guarantee that things will go smoothly but it does open up the door to a real conversation and to the importance of the situation.
Create clear boundaries: Just because you are friends doesn’t mean that you should exchange confidential information about other employees; it also doesn’t mean that you can be interrupted in meetings, or disrespected.
People are watching you to make sure there is no preferential treatment. You wouldn’t want to lose the respect of your colleagues because you are notoriously lenient to family and friends.
Have an exit strategy: If you find that your friendship is strained and the relationship is damaged beyond repair be prepared to let go. Understand that this will cause a strain in the workplace and it may even be the loss of a job. If you both are still working together but not getting along you need to have a professional conversation. Acknowledge the damaged friendship, state your intensions to work together professionally do not get involved in office gossip or fights, and if it gets out of hand you will need to speak to someone in Human Resources and notify them of the situation.
Friendships are important relationships but they are very different from business relationships. In business it is common for contracts, deal memos and special steps to be taken before going through with a project. Friendships are based on an intuitive, intangible trust, and can shift once business is thrown into the mix. Many people have life long friendships and are also work partners, but for those who have been burned by a co-worker, who started out as a friend, know that not all is lost. There are always lessons to be learned and next time you should take the proper steps to write out a contract, have a conversation, or even admit that working together might not work out after all. This type of communication will strengthen your friendship and if not, you didn’t lose anything you just gained valuable perspective.
Alisa Weinstein is a certified coach, business executive and entrepreneur. As owner of Coaching Element, she supports other entrepreneurs to create businesses starting with focus, vision and action. She serves clients through individual and group coaching, seminars and public speaking. For more information, please visit www.CoachingElement.com, or e-mail Alisa@CoachingElement.com
Savvy Secrets to Surviving the Recovery
The headlines are hard to miss: “The Recession is Over!” but what does this actually mean for Savvy gals (and guys!) who are struggling to keep their head above water? Personally, I’m an avid news junkie; and while this has kept me informed, at times I have found myself wanting to throw the covers over my head. Regardless of whether we’re still in the recession or the recovery has begun, we will not feel any immediate effects, in other words, this is a “jobless” recovery and there are some very real tips to keep you afloat during what looks like a bumpy ride ahead.
Keeping things on the positive side is imperative to make sure everyone knows there is a light at the end of this tunnel.
While we all may be in the thick of things, we must be very aware of our reality. Small businesses, employers and everyday folks trying to support themselves need to have a game plan but so many of us rely on hope and a news report rather than actually make a plan of action for ourselves. The news can be depressing and debilitating but so can a poorly illustrated plan or lack of one.
Here are some tips to outlining a plan of action for your business and for your life- after all; business is personal.
What is your budget?: This is the perfect time to create a budget of all of your household and business expenses.
You can then work backward by cutting unnecessary items that are not vital to the running of your house or business. Remember, this is temporary, but cutting the fat now can save you in the long run.
Be an active participant: No matter if it’s your finances, business or personal life, get involved, roll up your sleeves, and take control of your situation. Do you have a savings plan? Have you put away seven months of savings to get you through a crisis (like a job loss or illness)? Take this time to discuss with your family members and or business partner(s) the concerns you have about your finances and future. Working together like a team will guarantee you the emotional stability to get through almost anything.
Keep a positive outlook: This is so important, especially in times of change and even crisis. Your outlook and mindset can affect the conclusion of every situation. Change is never easy and worrying about what could happen or focusing on the negative outcome of what you think might happen, may become a reality if you don’t change your thoughts and take action. This is about being proactive and positive. Exercise, listen to music that will elevate your mood, or talk things out, do whatever it takes to change your stress levels and your mindset.
Know your specialty: No one is perfect at everything. We all have different strengths. Know yours and make sure you surround yourself with people who can work and help you in areas where you are not as proficient. This may cost you money, but in the long run it could very well save you, your home, or even a trip to the IRS.
Diversify, diversify, diversify: This can be one of the hardest lessons to learn, especially if you like things to be concise, neat, and easy, but, alas, life is none of these things In fact, it’s almost unfair to expect a person to be all things to everyone just as you wouldn’t want your business or finances to be bound in one account or with one customer!
Being flexible and diversifying both in business and in life opens you up to more opportunity, more money, and less risk. In business, you would buy stock in various different industries because this would lessen your risk, loss and create stability in an unstable market and economic time. In life you can also diversify, do various activities, learn new things and meet new people. This is actually the key to keeping you alert and happy and helps keep you creative and young.
Hang in there: Never give up because life is cyclical. We will weather many storms, survive loss and celebrate wins.
Always know this too shall pass with a valuable lesson. When times are good prepare yourself for the many life lessons that will always bring you to the next level because you refused to give up!
Alisa Weinstein is a certified coach, business executive, and entrepreneur. As owner of Coaching Element, She supports other entrepreneurs to create businesses starting with focus, vision, and intension. She is available for individual and group coaching, seminars, and public speaking. For more information, please visit www.CoachingElement.com or e-mail her at: Alisa@CoachingElement.com
The Myth of the Level Playing Field
I have spent many days strategizing with executives on their business goals, milestones and roadblocks. I am a big proponent of looking forward and not lamenting on the hand that was dealt — but my biggest trigger point and pet peeve is when someone says they just want to “level the playing field.”
Today, we are not dealing with a level playing field. The unemployment rate has skyrocketed, companies are laying off 15 percent or more of their staff and cutbacks are forcing the closing of landmark stores, schools and corporations; frankly this recession has caused many folks to tailspin into a depression. If you are looking for a level playing field … good luck. But there is good luck for some; the competition is stiff for new businesses and the ones that are making it are the entrepreneurs who have one thing that sets them apart from the rest … They believe in their own success.
They believe in themselves, in their business, in their product and they genuinely believe that they can help you with their services. They don’t care whether the competition is stiff, or if they were dealt a bad hand or if the playing field is level. They care about their businesses and how it is something so special that it can change a client’s world. The true entrepreneur is aware that the field is never level … the irregularities create competitive advantage.
Measuring Success
So, what is your competitive edge? How do you measure your success? I consider myself successful. I love my life, I’m healthy, and I truly love what I do, so for me I am a total success. I don’t know if I would have been able to say that a couple of years ago, when I was making twice as much money, living blocks from the Marina and had the coveted “corner office.” Nope; that was not success … that, to me, was a misery.
I would venture to guess that many people measure their success by their bank account and their work status.
Amazingly, people don’t bring their family, friends, health or happiness into this equation. So, in other words, “success” is code for monetary means. We can’t help ourselves; we’ve been conditioned through society to admire money and power, and now with our economy taking a beating we are all left with a new definition of success.
I believe we are all successful in so many ways. We have all had to overcome tragedy, hardship, and loss and we have had to be strong enough to move through it and survive. We are all being challenged again. Homeowners are struggling, small businesses are taking a big hit and companies are laying off employees, which is creating stress in the workplace and at home.
Smart Goals
We are all re-evaluating and re-assessing our goals making sure they are specific, measureable, attainable, reasonable and time bound. The acronym for these goals is apropos, also known as SMART goals. Many teachers, business executives and philosophers have adopted the principals of these goal-setting techniques.
Either way this goal re-assessment is our test and the only person grading the outcome is you. I know that whatever stresses and hardships you are facing right now, you have the strength to come out of this with a valuable lesson on your courage, the true meaning of friendship, and the importance of family and health. But most of all you will now have a new definition of your own success.
“Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed.” – Booker T. Washington
So this week, I challenge you to find define your own success and find your competitive advantage. Really dig deep and make a list of all the things you and your business bring to the table, then find out how you can take that list and apply it to your business marketing plan or just your everyday life. “Success comes in cans; failure in cant’s.” – Author Unknown.
Alisa Weinstein is a certified coach, business executive and entrepreneur. She supports other entrepreneurs to create businesses with focus, vision and action, and serves clients through individual and group coaching, seminars and public speaking. For more information, please contact Alisa at: Alisa@AlisaWeinstein.com.
The Good News about ADD …
A Savvy Gal knows that time is her most important commodity. In this world of multitasking and telecommuting, a true entrepreneur knows how to make the most of her time by making dollars out of change. I had to learn this the hard way — and it all started with bad case of influenza.
I’m recovering from the flu. I’m not quite sure which kind it was, but I am sure that it was a terrible bout that I hope to never have to experience again. I was completely knocked out, unable to return phone calls, work or even eat for five days; yes, this was a bad illness that reminded me how fragile we all are and how important it is to have support around us.
Just before I got sick I remember carrying out my daily routine of back-to-back meetings with my Blackberry at my side (God forbid I miss responding to an e-mail within ten seconds of receiving it), writing my blogs, networking and, of course, consulting with my clients. I love what I do but I couldn’t help feeling extra weary and even a bit overwhelmed.
It took the flu to knock me off my feet (literally) and knock some sense in my head that I was doing it ALL wrong.
My time management was out of proportion and it’s no wonder I became run down and sick, I’m just surprised that it took me this long to fall apart; especially since I work with clients on creating realistic expectations on their work and goals.
So here is my pledge: to embrace the strategy of ADD! Hear me out first … ADD stands for: Automate, Delegate, Delete.
These are the three things that entrepreneurs should embrace in their business because carrying everything on your shoulders will eventually bring you down (take me, for example). So, while I get stronger every day, I can promise you I will be doing some summer cleaning to help me with my ADD; to give me more breathing room and add a little more quality time in my day.
Here are some ways you too can let ADD help you add time to your schedule.
Automate:
What are some simple tasks that you are spending time on that can be done for you on a reoccurring basis? I’m a big fan of auto-pay. Like you, I have bills due every month. Rather than write out the check every month, go to the bank, or call in my payment, I set up an auto payment plan that comes out of my bank account, rain or shine; whether I’m in or out of town, my bills are paid on time every time. It’s not just bills, what about setting up direct deposit for your paycheck? How about a voicemail tree that offers options to your customers before you answer every call, every time.
The key is to let modern technology help you free up your time.
Delegate:
This can be the hardest task to let go of your white knuckle grip on EVERYTHING. It is essential to your business and your ability to make money. Give others tasks that can free up time for you to concentrate on more important things. If you are a business owner; doing administrative work will never get you to where you want your business to be. It is worth the money and freed up time to invest in a virtual assistant or assistant to run errands for you so you can continue to concentrate on marketing your business and building up your clientele. Maybe you need to hire a bookkeeper, a marketing assistant or even a business coach to help you streamline your goals, timeline and implementation. Doing everything yourself may seem like you’re saving on costs, but in reality you’re wasting precious time and energy that can be spent on getting new clients and customers.
Delete:
Cleaning out your closets, your computer files, and your inventory can actually boost your sales, invigorate you and lighten your load. If you have inventory that is not moving, offer your clients a blow out sale. Move the inventory off your shelves — physically or virtually. This allows you to know exactly what products your customer base is looking for, giving you the opportunity to re-connect with your clientele, know the market, and deliver a product you know will sell.
Implementing ADD in your daily routine whether in business or in your personal life will actually add hours to your day and energize you to get more done … finally, some good news about ADD.
Alisa Weinstein is a certified coach, business executive, and entrepreneur. As owner of Coaching Element, she supports other entrepreneurs to create businesses starting with focus, vision and action. She serves clients through individual and group coaching, seminars and public speaking. For more information, please visit www.CoachingElement.com.
Cliff Notes on Success, part 2 of 2
In the first part of this article, I summed up the cliff notes of success with the following seven steps to create success in your life.:
1. Focus on the positive
2. Take action
3. Write out your road map
4. Be flexible
5. Seeing is believing
6. Don’t be afraid to take chances
7. Never stop learning
We left off before number 4 …
Be Flexible
I’m a big planner. I like to write out my lists and know exactly what is on my schedule, I don’t like surprises much but I have learned that life does happen when you’re busy making plans. Whenever you feel like things are spinning out of control, try implementing these steps to help you smoothly move through this difficult period.
Enjoy the change — The only way you will move forward is through change.
Look for the silver lining — When things are falling apart around you, sometimes being forced to start over has an upside and a valuable lesson.
Weigh out all of your options — Maybe this is a great time to try a different approach or reconsider the path you’ve chosen?
Enjoy the ride — Being focused on the end goal tends to give us tunnel vision. Don’t lose out on the journey that got you there.
Emotionally detach — Isn’t it amazing how you can dispel calm and clear advice to a friend when you are not emotionally involved or vested? Try doing this with your own situation. You can make a clear decision rather than a rash one.
Seeing is believing
Have you ever created a vision board? I was asked to do this several years ago and had to hold back laughter at the thought of taking time out of my already busy day to cut out pictures of what I want my life to become, after all, wasn’t that why I was working so hard?? Long story short, I was humbled by the effectiveness of the experience and I had a fantastic time doing it.
Dr. Daniel Amen, clinical neuroscientist, author, and New York Times bestseller opened up my eyes (and brain) with this simple explanation: “Thoughts are real, they have an impact on how you think and ultimately how you behave.”
This is why meditation, visualization and positive thinking are so important; they are how your brain sees things. And, therefore, it believes exactly what it sees, no matter if is real or perceived. This is where the vision board comes in, and this is where the fun begins. By cutting out pictures of all the things you want to achieve in your life, how you want your life to look, and even places you may want to go — putting them on a board and looking at this every day, is nourishment for your brain. You are reprogramming your brain to already believe that this is not just possible, but it is and will be a foregone conclusion.
I urge you to try this simple yet effective exercise. If nothing else you will begin to narrow down what you truly want for your life and if that’s the worst thing this exercise can bring — what are you waiting for??
Don’t be afraid to take chances
I’m not one to play with chances … I even stay away from the casino when I travel to Vegas because I never want to take the chance of losing my hard-earned money. This may sound logical to most people but keeping that as a hard fast rule could keep you in the same position you’ve always been in, wanting more but acclimating to less.
Author, D.A. Benton of the top selling book, “CEO Material,” says, “If you want something you’ve never had, you have to do something you’ve never done.”
Take a look back on your life and make a note of all the major promotions, social situations, and life changing opportunities that have crossed your path. I’m willing to guess that of those opportunities and promotions you had to push yourself in some way to get what you wanted. You had to let it be known that you were open to the opportunity and the experience. With a strained economy and stressed out people you don’t have the option of playing it safe or waiting it out. This is the time for you to make an action plan and go for it.
Never stop learning
A friend of mine told me that life was just one big lesson and our sole purpose was to learn as much as we can and teach others from our findings. It was such simple advice and yet I continue to wonder why we all don’t embrace that theory. Our brain needs new knowledge constantly, much like a plant needs water. Learning is not just brain food but it’s imperative to anyone who wants to continue to live a healthy, vibrant engaged life!
When you keep your mind open to possibilities and you acknowledge that you don’t know everything about everything, you are on your way to achieving you goals. No matter if you are a doctor, parent, engineer or student, asking questions and keeping your mind open to new methods will make you better at what you do, keep you current with your field, and most importantly; it will stimulate you to create and innovate.
“Develop a passion for learning. If you do, you will never cease to grow.” Anthony J. D’Angelo, The College Blue Book
Alisa Weinstein is a certified coach, business executive, and entrepreneur. As owner of Coaching Element, she supports other entrepreneurs to create businesses starting with focus, vision and action. She serves clients through individual and group coaching, seminars and public speaking. For more information, please visit www.CoachingElement.com.
Cliff Notes on Success
The greatness of a “savvy gal” is not measured in just her success but in the tenacity she withstood in the face of her many failures. If you never failed at something, how can you measure your success? How can you learn from mistakes? Today I am going to give you my cliff notes on success. These are the seven steps to creating success in your life.
1. Focus on the positive
2. Take action
3. Write out your road map
4. Be flexible
5. Seeing is believing
6. Don’t be afraid to take chances
7. Never stop learning
Focus on the positive
In life and in business we tend to prioritize things by “pressing issues”: Whatever I have let go by the way side, whoever is angry with me or what deadline is staring me right in the face.
We are letting negativity lead us around by the nose; no wonder by the end of the day we’re exhausted and in a bad mood. Dr. Daniel G. Amen, a clinical neuroscientist, author, and New York Times best seller has said, “A negative thought is like pollution to your system. Just as pollution affects everyone who goes outside, so, too do negative thoughts pollute your mind and your body.”
Look around you; take assessment of your life. Remember no matter how bad you may have it, there is someone who has it worse. Start by focusing on the things you love to do and figure out a plan and system so that you can spend more of your day doing those things. If you are surrounded by negative friends or even family, you may need to consider to lovingly let them go. Your frame of mind is the single most important thing for you to be effective, successful and happy.
Take Action:
We are all striving for some sort of success, from finishing school, getting a job or even buying a dream house and having a family; it’s a thought or a goal that we want to enjoy a good life.
But there are other people who strive for more abundance and prosperity. They are looking for a bigger house, a more prosperous business, traveling the world, and even helping others who may be in need.
If you fall into the latter group you can’t get there unless you first take action. Napoleon Hill, author of “Think and Grow Rich,” said, “Don’t wait; the time will never be just right.” There is never a good time to take that first step or make that first call. By actually putting your intension into a goal you have set the wheels in motion. You may stumble or even fail but you will learn some tricks along the way; who to call, or what to say, but the point is you learned something and you are now that much closer to your goal than you were 30 seconds before you made your move.
Whenever you are feeling stuck and you continue to procrastinate, think about this: Whatever it is that you fear or dread, will be what you will have to break through to get to your success. The Nike motto sums it up best. “Just do it.”
Write our Your Road Map:
I love to travel. Nowadays I prefer to get in my car and drive it’s less hassle and I can listen to my CDs while traveling to a new place to get a little R & R. I’m lucky that I have a GPS system in my car but before I leave I always take a map and write out a travel log of where I’m going just to make sure I don’t get lost or inadvertently take a wrong turn. I don’t think my travel habits are strange, in fact, most people do the same thing when they are getting ready to take a road trip — so why not use those same tactics for your life?!
If you have specific plans or goals and you never write out a plan on how you intend to reach them, how do you know if you’re on track? What’s your timetable and once you get there how are you planning on keeping the goal alive?
This is your opportunity to take a dream that you’ve been kicking around in your head and actually make it happen. Here are some tips to help you do this.
1. Always write your goals out in the positive
2. Write out your goals in complete detail — don’t leave anything out (colors, places, people anything that makes this a complete picture and helps you visualize it).
3. Write out your goals in the present tense as if they are currently happening.
4. Re-write your goals. Every time you write something down, you are drilling this into your conscious and subconscious, therefore making it real.
“A very successful man taught me to first write down the goal, and then to never leave the site of setting a goal without first taking some form of positive action toward its attainment,” Anthony Robbins; Life Coach, Author, Speaker and Entrepreneur.
Part 2, continued next week….
Alisa Weinstein is a certified coach, business executive, and entrepreneur. As owner of Coaching Element, she supports other entrepreneurs to create businesses starting with focus, vision and action. She serves clients through individual and group coaching, seminars and public speaking. For more information, please visit www.CoachingElement.com.
Business is Personal
As a Business Coach and life strategist, people usually, of course, ask me how they can make more money in their careers. But then they become so focused on their career, they forget to also consider their personal lives. After all, your business life should be separate from your personal life, right? Wrong!
Everything you do effects how you make decisions, treat others, and most importantly, view your outlook. I’ve worked in the entertainment industry for more than twenty years and I’ve had almost every job from the bottom of the barrel to the top of the heap. But it was for one boss for whom I worked, when I was first starting out, who taught me about business and how who you are reflects the business you will create.
This boss (I won’t mention his name) was feared by everyone — he was rumored to have once thrown a typewriter at his assistant for misspelling a name on his call-in sheet. One day I misplaced a file that he needed. I didn’t want to bother trying to cover up my mistake so I walked over to him and told him that I made a mistake and apologized saying it would not happen again. He immediately ordered me into his office and slammed the door shut … I was sure he would fire me, or yell or what, but I was numb because I was tired of anticipating someone else’s bad mood.
He did neither — in fact, once the door shut, he turned around and yelled “Congratulations!” I was bewildered. I had never seen him like this … He told me that if only all his employees would just admit what they did and move on, he would never be so angry all the time. Apparently I was one of the rare assistants who did so. And for this, he sat with me for more than two hours teaching me about the principles of business. I will share the first six with you today.
Rule #1 — Always tell the truth: This is always important: You’ll never have to remember the little white lie you told anyone and people appreciate someone who tells it like it is. It saves a lot of time and hassle in the long run.
Rule #2 — Create a clear vision of the business you want to build: Map out what it is you want to do, who you want to serve, what benefits your business will bring to consumers, and why they should choose your product. Who is your ideal customer? Where are they from? What is their age range? What is their average income? These are all questions that you need to identify so you can target your ideal clients/customers and target that market.
Rule #3 — Focus on your goal and only your goal: Just as you would get a map for a long cross country trip, do the same for your journey towards your goal. What are the things that you have to do every day that will help you reach your goal? Don’t get sidetracked with other people’s agendas. This is something that you must put time into, thought into and most of all you must take action. Every little step will become leaps in the weeks and months to come.
Rule #4 — Always do your best: Strive to do your best whether it’s answering a telephone or leading a presentation. You only get one bite out of the apple and sometimes your actions are judged when you think no one is watching.
Rule #5 — Business is always personal: What is happening in your life is always going to spill over to your business, profession, and how you communicate with people. Take care of yourself, leave enough time in your day for you, eat well, exercise your body as well as your brain (read a book, newspaper, or play the crossword puzzles), get enough sleep and don’t get caught up in drowning your emotions in food, alcohol, or drugs (everyone will know what you’re doing and rehab is not fun).
Rule #6 — Believe in your own success: Don’t wait for someone to give you the compliment or tell you they believe in you. Know that you have the power to have the business of your dreams. If you believe in yourself it becomes contagious … people will in turn believe in you.
My time with this boss was invaluable in so many ways — he empowered me and took me under his wing and coached me on the basics of business in the corporate world but most of all he believed enough in a young impressionable woman and paid it forward, something I appreciate and have made sure I have done the same.
P.S. He also gave me the critical steps to creating success in the boardroom as well as the living room … I’ll tell you all about that next time!
Alisa Weinstein is a certified coach, business executive, and entrepreneur. As owner of Coaching Element, she supports other entrepreneurs to create businesses starting with focus, vision and action. She serves clients through individual and group coaching, seminars, and public speaking. For more information, please visit www.CoachingElement.com.


